Frame Makerzzz

Testimonial Interview Questions

Sixty questions, a running order and a briefing note that get customers to say something worth quoting.

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What is inside

  • Sixty questions in six story stages
  • A short list of twelve for a 20-minute interview
  • Briefing email for the customer
  • Interviewer coaching tips and follow-up prompts
  • Consent and release checklist

A taste of it

A good testimonial sounds like a story, not an endorsement. It has a person, a problem, a decision, a result and a number. "They were great to work with" tells the viewer nothing. "We cut onboarding from three weeks to four days and my team stopped working weekends" tells them everything. Your job as interviewer is to find the specifics. Ask for moments, not opinions. Ask "what happened next?" more than "what did you think?".

Sections

  1. 1What makes a testimonial believable
  2. 2Running order for a 20 minute interview
  3. 3Short list: twelve questions
  4. 4The full question bank
  5. 5Briefing the interviewee
  6. 6Coaching tips for the interviewer
  7. 7Consent and release

How to use it

Choose 12 to 15 questions from the bank, put them in story order and send the customer the briefing email a week ahead. Do not send the exact questions; send the topics so answers sound natural.

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