Employer Branding Video Kit
Plan, script and film recruitment videos that show what working at your company is really like.
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What is inside
- Employer value proposition worksheet
- Six recruitment video ideas with outlines and lengths
- Employee story interview guide
- Filming day plan and permissions checklist
- Distribution plan for careers page, LinkedIn and campus drives
A taste of it
Candidates research you before they apply. They read reviews, look at your careers page and ask friends. A video lets them see the people, the place and the tone in under two minutes, which no job description can do. It also does something quieter: it helps the wrong candidates opt out, which saves you interview time. Your EVP is the honest answer to: why would a talented person choose to work here, and stay? Write it before you film. Fill in each box with evidence, not adjectives.
Sections
- 1Why employer branding video works
- 2Step 1. Employer value proposition (EVP)
- 3Step 2. Choose your videos
- 4Video outlines
- 5Step 3. The employee-story interview guide
- 6Step 4. Filming day plan
- 7Step 5. Distribution plan
How to use it
Start with the worksheet, because a recruitment video is only as strong as the promise behind it. Then pick two or three video ideas rather than trying them all, and use the interview guide to film your own people.
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